Hellmann’s, world’s No.1 Mayonnaise brand wanted to launch in India and we wanted India to know why they’re the No.1.

 

We launched social media campaign with fun wordplay, the social media ads depicted how burgers, sandwiches and salads are taken to the next level with Hellmann’s.  

 

Not only social media campaign, we also released an interactive print ad. The print ad not only talked about the food waste, it also helped reducing it.